The group of five brick buildings and seven loft apartments pay homage to Charleston, South Carolina's Rainbow Row which includes 13 18th-century historic homes located near the harbor, all brightly colored in their own pastel hues.

The building was purchased by Small Nation in August of 2021. The building is one of the oldest in Downtown Bellefontaine, with the westernmost building built before 1864. The structure has features unique to small-town Ohio, beginning with its small footprint for retail spaces and upper-floor residential. Five street-level storefronts make up the first level with a design that allows for flexible retail spaces. Seven efficiency residential units will be offered on the second floor with plans for short-term rentals.

"When I think of Charleston, South Carolina I think of historic, colorful and fun - and one of my favorite places to visit," said Jason Duff, Founder and CEO of Small Nation. "Charleston's personality will be honored right here in Downtown Bellefontaine through Rainbow Row Bellefontaine."